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How to get the most from the demontrations.

How to get the most from the demontrations.

If, after making contact with a dealer, you feel things are moving along well enough to be able to consider booking a demonstration, we’ve a few simple guidelines to getting the most from the process.

First and foremost use your own music, or, where appropriate, films. In the long term, you will have to listen to it, and you’ll want to enjoy it, not your dealer – so insist on being able to play your software.

Similarly, if you or your family intend listening to several different sources through your system, say, an iPod or a turntable, then you should also attempt to use the same sources during your demo. If you happen to already own a specific model of turntable and want to hear it, consider bringing it in with you, or asking your dealer if he can locate a similar sample for the purposes of your demo.

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As to the demonstration process itself, the important thing is to take your time. Don’t be distracted by mobile phone calls, don’t get drawn into small talk, and above all, don’t feel rushed. The product you’re intent on buying, great hi-fi or great home theatre or both, is meant to last years: it’s worth your while making sure you’re happy with whatever it is you’re planning to buy. You should also insist on control of the volume: if it’s too loud (as home theatre demonstrations frequently are), don’t be afraid to turn it down to a level you feel comfortable with. As we’ve mentioned elsewhere, the specific acoustic properties of your home can have a significant impact on how your home theatre, and, especially, your hi-fi will sound once it’s been delivered. If your home is spare and minimalist, or chock-full of cushions and rugs, you should tell your dealer: his demonstration room is likely to sound far more ‘neutral’ than either circumstance, yet he may be able to tailor his demo system to compensate for your home’s acoustics. Or, in some cases, he might sanction a home demonstration: if this is available to you, it can be very worthwhile.

Finally, don’t feel intimidated. A good dealer will demonstrate an ‘entry-level’ system to you, then talk you through some suggested upgrades, showing you their benefits as he goes. This can be a tremendously useful process – but sometimes, for all his and your hard work, you’ll struggle to hear or see the benefit of a particular piece of kit. If that’s the case, don’t worry: there’s nothing wrong with you, or your ears or eyes. Music and movies are an intensely personal, emotive experience. If the upgrade you’re being offered does nothing for you, then our advice is simple: don’t buy it!

According to B&W.

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