Finding a good dealer.
Finding a good dealer
We’d love to think that everyone in our business viewed customer care, and the apparently simple process of giving the buyer precisely what he or she wants, with the same importance that we do, but sadly, it’s often not the case.
Some dealers simply want to sell you stock they can’t shift, or products they’ve been persuaded to promote by manufacturer incentives, or more commonly, products that have been well reviewed in the specialist press. They’re not interested in what you want or need: that’s secondary to their need to sell.
Bowers & Wilkins dealers are different and will take the time toassess your requirements and ensure they provide you with a solution that will delight you whilst you’re in the store, but also satisfy your long terms needs. The most useful way to judge a dealer’s performance is to meet him or her in person. Spend £20 on a haircut, and you’d expect personal service, including the proper amount of attention at all times, and possibly even a decent cup of coffee – so why should it be any different if you’re about to buy AV equipment? If you don’t feel you’re being treated as you ought to be, as any decent paying customer should be, then our advice is simple: spend your money somewhere else. There are plenty of highly experienced, highly capable dealers who’ll be only too happy to take proper care of you.
Don't judge a book by its cover.
B&W
